If you’re just starting out on your social media marketing journey, or have been going at it for a while but aren’t getting the results you had hoped for, you may be wondering if you should pay attention to page and post likes. As it turns out, you not only should think about likes – you need to. If you wonder why they are so important, read on!
Likes Enhance Credibility
Likes on social media platforms such as Facebook increase you and your brand’s credibility. If someone likes a page on Facebook or a witty post on Twitter, that person’s followers are more likely to both see and be interested in what the person or brand behind that page has to say. This creates organic, free reach and enhances reputation without you taking any extra steps to get there.
Shares Matter, Too!
As important as likes are, you don’t want to put all of your social media marketing eggs in one basket, either. Shares on social media lead to your posts and your page being seen by a much larger audience across the internet. This creates free reach and builds a better online reputation than relying on post and page likes alone. You don’t have to pay a dime to increase your visibility on social media – you just have to put out great content.
This post originally appeared in its entirety on YAYUSA.